About Princeton Leadership Services

The Princeton Leadership Services Story

The Princeton Leadership Services team shares a professional synergy grounded in the values of integrity, innovation and leadership.

Founded by Jennifer in 2002, we have evolved to include strategic collaborations from all areas of higher education, as well as manufacturing, financial services, non-profits, government agencies, and healthcare organizations.

Our first expansion came when Mike joined the team in March 2015 and brought intercollegiate athletics consulting, and his vision for the Athlete Viewpoint™ survey to our client offerings.

As we've continued to grow, team members Siri, John, Dave, Eva and Ryan have added immeasurable value in their areas of specialty, as well as strategic planning, leadership, assessment, data analytics, change management and organizational development. Read more about each of us below.

Why Princeton Leadership?

We love to innovate and support organizations who desire real, meaningful change. We view constraints as opportunities. We like a good challenge and don't suffer fools.

We view success through the lens of YOUR needs and accomplishments and we enjoy having a little fun along the way too! 



Jennifer Cross, BCC

Jennifer Cross shares her energy and enthusiasm with organizations who value people as their greatest asset. With over 20 years of professional experience, she is a sought-after consultant, conference presenter and regular contributor of work-place leadership articles.

Her unique approach promotes innovative thought through team development programs, strategic planning and executive coaching. Jennifer embraces meaningful change by nurturing remarkable cultures to support employee engagement and leaders at all levels.

In 2016, Jennifer completed Seth Godin’s altMBA program. She is a Board Certified Coach (BCC) specializing in business/leadership/executive coaching, and also a Co-Lead Facilitator for LeaderShape, Inc.


Michael Cross, PhD

Michael Cross has been a change agent in intercollegiate athletics for over 2 decades. As The Ultimate Sports Insider, he is a thought-leader whose blog www.UltimateSportsInsider.com has over 300,000 views. Mike is consistently in-demand as a conference presenter, speaker, panelist, and resource for industry publications. He regularly consults with intercollegiate athletic departments to support athletic directors to improve their programs, as well as prepares coaches to ascend to their next level through executive coaching, resume development and interview preparation services.

As a former student-athlete, coach, administrator, and athletic director, Mike is a tireless advocate for the student-athlete experience. His development of the Athlete Viewpoint™ Survey provides athletic departments across the country valuable insight about their athletes’ views, and collects actionable data to aid in decision-making, coach/staff-development and resource allocation.


Siri Newman

Consultant Siri Newman has worked for 17 years in higher education as a leader in strategic planning to improve student success. She has experience implementing strategic interventions that improve the undergraduate student experience and increase retention and graduation rates in large University settings.

Siri’s keen ability to engage and mobilize both student affairs staff and faculty as they implement new programs and initiatives has resulted in changes in University policy and new programs that evolve into institutional culture. Her expertise in developing training workshops, communication plans, assessment tools, and data tracking systems are an asset to identifying institutional needs and creating dynamic solutions.


John Mountz

John Mountz is the Director of Student Engagement at East Carolina University, and Owner and Principal Consultant of J. Mountz Consulting. He has 20 years of experience in education, leadership training, and organizational development, and is a talented facilitator, presenter, and trainer. He has worked with college students, volunteers, teachers, and board members in a variety of settings.

John excels at bringing individuals together around a shared vision for success. John has presented at numerous national and local conferences, and is a veteran Co-Lead Facilitator for The LeaderShape Institute. Learn more at www.jmountzconsulting.com

David Rivera Jr., PhD

David Rivera, Jr., PhD

David Rivera, Jr. is a Professor and the Director of Hospitality Management at Flagler College. His research focuses on diversity and cultural intelligence in educational organizations and industry. He has over 13 years of experience in cultural intelligence and diversity program development, facilitation, and assessment, and is a frequent guest speaker and consultant to educational institutions regarding their cultural intelligence initiatives.

David is a Level 1 Certified Cultural Intelligence Facilitator which allows him to debrief cultural intelligence assessment reports and facilitate cultural intelligence development for individuals and organizations.


Eva Gelman

Eva Gelman is passionate about college admissions and has vast experience on both sides of the process. Her knowledge of both high school guidance and college Admissions/Financial Aid makes her uniquely qualified to support higher education clients in evaluating and crafting information presentations and campus tour content. Through her company College Quest Consulting, she helps high school students and their families see through the “sameness” of the college admissions process to select and apply to the right colleges.

Eva is a distinguished speaker, workshop presenter, trainer and facilitator. She consults with colleges and universities, public/private/charter schools, school districts, and other independent educational consultants on issues of admissions, academic advisement, and college guidance programs and services. Learn more at www.mycollegequest.com.


Ryan Spencer

Ryan is an experienced Research Analyst with a demonstrated history of working in the data analytics and visualization industry.

He blends his extensive education and training in statistical data analysis (R, SAS, Python) and data visualization (Tableau), with outstanding creativity. Ryan supports our clients as our Technical Director.